Heinz is using Don Draper's 1960s 'Mad Men' ads in real life
Mad Men fans might remember that time that Don Draper's agency had a shot at signing a massive new client, Heinz ketchup.
Don, in his usual style, confidently pitched a minimalist idea to the Heinz execs that seemed both brilliant and ahead of its time, an ad for ketchup that included no mention or image of ketchup whatsoever.
Those fictional Heinz executives were less than impressed, kinda confused, and Sterling Cooper Draper Price ultimately did not get the Heinz account.
Adweek reports that Heinz is going to actually run real-life ads inspired by the Draper pitch and its tagline: "Pass the Heinz."
"In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City."
"Don Draper" and Mad Men creator Matthew Weiner, who approved the idea, are both listed in the credits, along with Sterling Cooper Draper Price and David Miami, Heinz's real-life ad agency, the trade publication reports.
Here's what the ads, which are also set to appear on billboards, will look like:
Now if Hershey's would just accept Don Draper's pitch — mentions of prostitutes and orphans or not — that would be some real redemption.